Post by samuelbapary3 on Jan 15, 2024 1:35:41 GMT -5
Snap has commissioned two studies from Kantar to evaluate the recall of an ad among centennials , a generation that makes up a good part of the user base of the Snapchat platform . For the first study, they asked 2,000 users over the age of 18 from Australia, Canada, the United Kingdom and the United States to use simulated social media environments as they normally would on their phones for 75 seconds. Each of them saw the same video ad that could be skipped , as reported by Adweek . After that experiment, it was discovered that users belonging to Generation Z spend less time viewing advertising and non-advertising content than millennials, Generation X and baby boomers.
However, they remembered the content consumed to a greater extent. 59% of centennials remembered who the advertiser was , a figure that drops slightly to 57% in the case of millennials and is Decision Maker Email List established at 47% within Generation X. 60% of centennials indicated that their favorite brand was recommended to them by friends and family On the other hand, the study revealed that 55% of Generation Z participants who watched the spot for two seconds or less still remembered the ad . In those over 40 years of age, the rate drops to 26%. To carry out the second study, Kantar surveyed more than 12,000 people in Australia, Canada, France, Saudi Arabia, the United Kingdom and the United States.
In research he revealed that Generation Z has a focus on the environment when choosing the brands they use. They also appreciate that they care about customers and the exclusivity of the product. 60% of American Gen Z respondents said their favorite brand was recommended to them by friends and family , compared to 52% of millennials and 39% of Gen Xers. Finally, it is worth noting that, between Snapchat users and non-users, Snapchatters have a greater affinity with brands . 60% of centennials in the United States believe that brands allow them to express themselves, compared to 40% of Generation X and baby boomers.
However, they remembered the content consumed to a greater extent. 59% of centennials remembered who the advertiser was , a figure that drops slightly to 57% in the case of millennials and is Decision Maker Email List established at 47% within Generation X. 60% of centennials indicated that their favorite brand was recommended to them by friends and family On the other hand, the study revealed that 55% of Generation Z participants who watched the spot for two seconds or less still remembered the ad . In those over 40 years of age, the rate drops to 26%. To carry out the second study, Kantar surveyed more than 12,000 people in Australia, Canada, France, Saudi Arabia, the United Kingdom and the United States.
In research he revealed that Generation Z has a focus on the environment when choosing the brands they use. They also appreciate that they care about customers and the exclusivity of the product. 60% of American Gen Z respondents said their favorite brand was recommended to them by friends and family , compared to 52% of millennials and 39% of Gen Xers. Finally, it is worth noting that, between Snapchat users and non-users, Snapchatters have a greater affinity with brands . 60% of centennials in the United States believe that brands allow them to express themselves, compared to 40% of Generation X and baby boomers.